I’m an E-commerce Entrepreneur who builds businesses focused on quality, craftsmanship, and customer satisfaction. I combine systematic engineering principles with hands-on manufacturing expertise to create products and systems that matter.
About
Background
With a Master’s in Industrial Engineering and 25 years of manufacturing experience, I’ve built multiple successful e-commerce businesses. My approach is grounded in systematic quality control, precision, and attention to detail at every step.
Beyond business, I’m a follower of Jesus, dedicated husband to Carmen, and father to five children ages 7-17. I also coach high school baseball, continuing a lifelong passion for the game that includes three state championships in high school and playing at the college level.
Experience
Professional Journey
I earned a Master’s in Engineering from the University of Louisville, where I developed a systems-oriented approach to problem solving and operational design.
I began my professional career at AT&T in operations, developing and refining business processes within a large-scale organization. That experience grounded me in disciplined execution, accountability, and structured improvement.
I later transitioned into supply chain leadership for an outdoor furniture brand, overseeing importing from Asia and distribution across the United States. This role involved vendor management, logistics coordination, forecasting, quality control, and navigating the practical realities of product-based businesses.
These experiences ultimately led me to build and operate my own ventures — focused on designing products, building systems, and addressing the operational challenges small businesses face.
Current Ventures
ModernTots.com
Modern kids furniture, toys, and decor built with exceptional craftsmanship. Founded 18 years ago with a focus on quality materials, superior construction methods, and Scandinavian-inspired design that parents can trust. Visit ModernTots
ShapeStack.com
Custom wooden letters, shapes, and signage for homes and businesses. Hand-made in Louisville, Kentucky with precision CNC routing and attention to detail. From decorative home accents to commercial signage solutions. Visit ShapeStack
BaxterMill.com
Full-service sign company offering CNC routing, embroidery, vehicle graphics, promotional items, and comprehensive brand identity solutions. Combining quality craftsmanship with outstanding customer service. Visit BaxterMill
Personal
Faith, Family, and Baseball
Faith and family are the foundation of everything I do. As a follower of Jesus, I strive to lead with integrity and serve others well.
I’m blessed to be married to Carmen and father to five incredible kids, ages 7-17. Baseball has been a lifelong passion—from winning three state championships in high school to playing college ball. Today, I coach high school baseball in my spare time, investing in the next generation both on and off the field.